ABOUT

I have successfully led multiple creative projects from the initial concept through to the final delivery, ensuring each design is aligned with the specific brief and brand guidelines. My portfolio showcases my ability to work across various media, including digital, social media, print, and campaigns, all while maintaining an excellent standard of creativity and commercial effectiveness.

One of my key achievements was developing a campaign for the Independent Visitor Scheme Leeds, a project aimed at growing the levels of support for young people in care.  My campaign significantly boosted numbers of volunteers. By listening to the experience of young people in care I crafted compelling graphics and digital assets that resonated with a diverse audience. This experience has equipped me with a strong understanding of design principles, typography, colour theory, layout, and composition, allowing me to produce visually appealing and effective designs.

I am highly proficient in Adobe Creative Suite and Microsoft Office, tools that I use daily to bring my creative ideas to life. My ability to interpret complex information and turn it into understandable and visually compelling materials has been a cornerstone of my work. For instance, for a standup comedian I transformed intricate data and copy into a visually stunning and easy-to-understand infographic that was praised by both the client and the audience.

Collaboration is another area where I excel. I have extensive experience as an educator and apply these communication and management skills to work with marketing teams to ensure that every project aligns with strategic goals and brand guidelines. Experience in managing the full project life cycle, from internal brief to usability and production, has further developed my project management and organisational skills. I am adept at prioritising workloads, meeting tight deadlines, and maintaining a calm and adaptable approach under pressure.

I have also been involved in the rollout and implementation of new visual identities, ensuring consistency and cohesion across all platforms. My friendly, ‘can do’ attitude, teamwork abilities and leadership skills have always been appreciated by my colleagues and supervisors.